| What They're Building For | Finishing the brief and invoicing | More inquiries, more sales, measurable growth |
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| Speed & Performance | Heavy templates, plugins, slow load times | Performance budget agreed and verified before launch |
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| Search Visibility | SEO sold separately, added on later | Semantic structure, schema & metadata built in |
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| Testing Before Launch | A quick click-through on the designer's laptop | Automated test suite on every release (Playwright, CI/CD) |
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| Security | An SSL padlock and hope | OWASP Top 10 aligned, hardened forms, bot protection |
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| After You Launch | Files handed over, developer disappears | You own the code, with support and training if you want it |
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